Idelette is a South African strategist who believes in the power of creativity and that diversity drives innovation. Over the last 8+ years, she’s worked with purpose-driven brands, social innovators, big-thinkers, and community leaders to build human-centered experiences that promote positive change. She takes on a strategic-creative approach when solving problems and helps organisations integrate the 4 P’s – People, Planet, Purpose, Profits – into the core of their business strategies. An experienced creative lead who thrives in fast-paced environments, Idelette has developed international projects and has led multi-cultural teams in 9+countries. Today, you can find her wandering the streets of Barcelona with her Border Collie and sidekick, Kibo – forever on the lookout for creative inspiration and collaborations that will lead to a better tomorrow.