Mulheres de Favela
Promoting the entrepreneurial capacity of women from favelas in Brazil.
Supporting women from favelas in the job market and entrepreneurial ecosystem through financial education and entrepreneurship.
Women entrepreneurship in vulnerable territories
Mulheres de Favela supports women over 18 living in favelas (impoverished neighbourhoods) who either have an income-generating activity or aspire to start their own business. This initiative was born from the belief in the untapped potential of these women to transform their lives and their families through entrepreneurship.
Supported by the Socio-Environmental Fund of Caixa Econômica Federal, this project aims to empower women from favelas by strengthening their entrepreneurial skills and enhancing their role in the job market and the Brazilian entrepreneurial ecosystem through financial education and support.
Pathways to success
Our project supports women from underserved communities by providing practical tools and knowledge to build sustainable businesses and financial independence. Each pathway is designed to foster confidence, skills, and entrepreneurial thinking, guiding women towards long-term success.
Social Innovation Labs
Provide spaces for learning, training, and mentorship. The labs offer workshops on various subjects and practical training such as:
- Marketing & digital business
- Financial planning
- Business management
- Sustainable product development
- Grooming
- Organising activities for children
Virtual Trail
Makes entrepreneurship education more accessible, delivering relevant content directly via WhatsApp in easy-to-understand language. Topics covered include:
- Self-shaping behaviours
- Personal finance
- Developing entrepreneurial skills
- Building a personal brand
- Business management
Training Track
Focused on fostering financial independence and entrepreneurial skills, covering topics such as:
- Basics of behavioural economics
- Personal finance & money management
- Entrepreneurial mindset
- Financial management for the self-employed
- Business models, pricing strategies, and profit margins
- Financial organisation & business formalisation
- Sales strategies & media
- Personal branding & promotion
- Exploring new economies
Project impact
women supported through Innovation Labs.
women trained via the Training Path.
women reached through Virtual Trail.
women actively engaged in the Virtual Trail.
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