Systemic shift towards circularity in the Armenian economy and society at large
Discover how CirculUP! is driving Armenia’s shift to a circular economy. Led by Impact Hub Network, Impact Hub Yerevan, the Environment and Health NGO, and partners, this EU-funded project builds capacity and raises awareness nationwide.
Abstract
From 2022 to 2025, Impact Hub Network, Impact Hub Yerevan, and the Environment and Health NGO led a transformative effort to advance the circular economy in Armenia. Funded by the European Union in Armenia, CirculUP! set out to empower civil society and entrepreneurs, raise national awareness, and promote systemic change toward sustainable, resource-efficient practices.
In partnership with the Armenian Circular Economy Coalition (ACEC) and over 20 civil society organisations, the initiative delivered targeted training to 60+ startups and 23 SMEs, supported selected businesses with funding to implement circular models, and engaged more than 1 million Armenians through multimedia campaigns. Localised toolkits, school programs, and community initiatives reinforced long-term capacity building and knowledge-sharing across sectors.
This case study explores CirculUP!’s multidimensional approach, strategic partnerships, and national impact—offering insights into how ecosystem actors can drive circularity in emerging economies through coordinated, inclusive action.
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