“Encounter Ghana highlighted a gap in the local tourism space that the company now hopes to fill: the need to digitize the travel planning process.”
To do this effectively, they joined the New Economy Booster Program, developed by Impact hub in collaboration with BMZ and Lab of Tomorrow. The goal of the program was to support companies that, like Encounter Ghana, are creating a positive impact in their communities by providing them with resources, mentoring and training to help them grow and ultimately become more competitive.
Companies like these are essential for the economic recovery. Their business model is based on supporting the local economy by sponsoring local businesses such as hotels, tour guides and restaurants. As they create new ways to address new and old challenges, they ensure that they remain sustainable and contribute to the economy.
Across West Africa, countless entrepreneurs are working in innovative ways to solve some of the region’s most pressing needs. Learn more about the participants of the New Economy Booster Program and how to support them in its Dealbook.
This article is part of a series featuring impact-driven entrepreneurs from Ghana and Nigeria sparking innovation in COVID-19 affected sectors. To keep up to date with the New Economy Booster program, subscribe to our newsletter, follow us on LinkedIn, Twitter, Instagram, and Facebook, and listen to the testimonies of the participants and program managers on our YouTube channel.