Entrepreneurship is an important pillar of the economy – not only because it has the power to drive innovation, but also due to the fact that it holds a great potential for advancing social inclusion by creating jobs and alternative opportunities of income. Despite its power to trigger development, lots of people are still under-represented in the sector – women, ethnic minorities, seniors, youth, migrants and people with disabilities, for example.
Aiming at equipping underserved communities with entrepreneurial knowledge, training and tools to succeed in transforming their ideas into thriving ventures and careers, Impact Hub partnered with GoDaddy for the third cohort of New Roots, which is running between 2021 and 2022. The program promotes personalized business startup mentoring and makes resources, networks and expertise that are necessary to kick-start and grow early-stage enterprises accessible to all participants.
The program was piloted in 2019 by Impact Hub King’s Cross, in the United Kingdom, with a focus on supporting migrant and refugee entrepreneurs. For the 2020-2021 edition, it expanded to Germany through Impact Hub Munich, and the target audience for each location changed. Impact Hub Kings Cross addressed entrepreneurs from Black, Asian, and minority ethnicities, while Impact Hub Munich provided support to women entrepreneurs — in particular, mothers facing multiple discrimination factors when re-entering the job market.